In Bennett -Levy and Marteau (BL&M) experiment he took 113 participants who attended a British Health Centre. A questionnaire was distributed in a random order but in two groups. Group 1 was asked to complete a questionnaire one - Questionnaire one compromised of 34 females and 30 males the mean age was 35.5 years.
Questionnaire one was designed to measure self-reported fear and avoidance of the animals and insects, participants rated the animals on two scales, 29 samples of animals were given, for example Robins, Mouse, Rat, Jellyfish, Spider, etc.
There were two scales used to measure, one was the fear scale, the participants were asked to rate their fear of an animal on a three point scale. The second was a nearness scale. The participants rated their fear by completing a 5 point scale of nearness.
Participants were instructed that as some animals and insects are difficult to pick up in the wild imagine they have been injured in some way. Group two when completed questionnaire two compromised of 25 females and 24 males and the mean age of group two was 35.1 years.
In questionnaire two participants were asked to rate each of the animals and insects in terms of how ugly, slimy, and speedy the animals are and how suddenly they appear to move. A three point scale was used to rate each of the four characteristics on questionnaire two.
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