Methodology - nomothetic, make general laws of behaviour
lab experiments
objective, IV-DV
bandura: IV(aggressiveness of the adult) DV(aggressivenes of the child)
+ extraneous variables are controlled, standardlised procedures
- artifical environment, demand characteristics
animals learning studies
help us understand human behaviour
controlled conditions/ Pavlov's study on dogs led to classical conditioning
+ no demand characteristic, applied successfully to humans, classical, SD to treat phobias
- human behaviour is complex, ethical problems to rats
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