BEHAVIOURIST APPROACH

ASSUMPTIONS

INTEREST BEHAVIOUR: OBSERVED / MEASURED

WATSON REJECT INTROSPECTION - TOO MANY CONCEPTS VAGUE / HARD MEASURE

TRIED MAINTAIN CONTROL WITHIN RESEARCH

RELIED LAB EXPERIMENTS

BASIC PROCESSES GOVERN LEARNING SAME SPECIES - ANIMALS REPLACE HUMANS

CLASSICAL / OPERANT CONDITIONING

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LEARNING THROUGH ASSOCIATION

DOGS CONDITIONED SALIVATE SOUND BELL GIVEN FOOD

ASSOCIATE SOUND BELL (STIMULUS) WITH FOOD (ANOTHER STIMULUS) - SALIVATE HEARD SOUND

NEUTRAL STIMULUS ELICT NEW LEARNED RESPONSE

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SKINNER LEARNING ACTIVE PROCESS OPERATE ENVIORNMENT

POSITIVE - REWARD CERTAIN BEHAVIOUR

NEGATIVE - AVOID SOMETHING UNPLEASENT

PUNISHMENT - UNPLEASENT CONSEQUENCES

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FOCUS MEASUREMENT - HIGHLY CONTROLLED LAB SETTINGS

EMPHASISES IMPORTANCE SCIENTIFIC PROCESS E.G. REPLICITY

INFLUENTIAL DEVELOPMENT PSYCHOLOGY - GREATER CREDIBILITY

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BROAD RANGE

OPERANT CONDITIONING BASIS TAKEN ECONOMY SYSTEMS - USED SUCCESFULLY E.G. PRISONS - REWARD GOOD BEHAVIOUR

CLASSICAL CONDITIONING APPLIED TREATMENT PHOBIAS

TREATMENTS ADVANTAGE REQUIRING LESS EFFORT DONT NEED INSIGHT - SUITABALE PATIENTS LACK INSIGHT

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WE SEEN AS PASSIVE / MACHINE LIFE RESPONDERS

LITTLE / NO CONSCIOUS INSIGHT TO BEHAVIOUR

SOCIAL LEARNING THEORY / COGNITIVE APPROACH EMPHASISES IMPORTANCE MENTAL EVENTS DURING LEARNING

PROCESS MEDIATE STIMULUS & RESPONSE - PEOPLE ACTIVE ROLE LEARNING

LEARNING THEORY APPLY LESS ANIMAL BEHAVIOUR

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