Leading questions. Experiment 1) 45 students, 7 films diff traffic accidents. Given questionnaire, asked to describe accident then answer questions. 1 critical question - how fast going when hit each other? - word hit replaced in each condition - contacted, bumped, collided, smashed etc. Leading question as suggests answer - speed of car. Smashed - 40.8mph, contacted - 31.8mph.
Experiment 2) leading q may bias participant's response or may cause info to be altered before stored. New set of participants, 3 groups, shown film for car accident 1 min long, asked q's about speed. Asked to return 1 week later when asked series of 10 q's about accident inc 'did you see any broken glass?' - critical q. No broken glass in film, but if thought travelling faster, might think would be broken glass (diff verbs used eg smashed, hit) Leading q changeed memory of event.
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