What you think is morally right or wrong about the actions of a business
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Boston Matrix
A method of analysing the growth within the market as a whole, from one year to the next
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Brand
A named product which customers see as being different from other products
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Marketing
The process of anticipating,identifying and satisfying customer needs
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Pressure Group
A pressure group is where a group of organised people come together with an intention of influencing government policy and/or public opinion about businesses
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Interest Rate
An interest rate is the cost of borrowing money or the return for investing money
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Quality
The standard expected by the customer
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Quality Control
A part in the chain of production - If the product was not made properly it would be thrown away or removed
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Quality Assurance
Ensuring that quality standards are being met through the production process
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Customer Service
The experience that a customer gets when dealing with a business and the extent to which that experience meets and exceeds customer needs and expectations
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Consumer Protection
A law that is a government aim to protect the right of consumers
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Stakeholder
An individual or group that is affected by the business. They have an interest in how the business operates and whether or not it is successful.
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Other cards in this set
Card 2
Front
Ethics
Back
What you think is morally right or wrong about the actions of a business
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