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Slide 1

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· Early research into conformity
·Types of Conformity
· Moscovici
· Why People Conform
· Social Identity ­ criticism of why people conform…read more

Slide 2

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Early Research Into Conformity
Sherif tested participant responses to
the autokinetic effect a stationary
pinpoint of light in a dark room appears
to move
When tested individually, participant
responses varied widely
When tested in groups, participant
responses were almost identical…read more

Slide 3

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Types of Conformity
Kelman identified 2 types of conformity:
Compliance ­ conforming outwardly, but
not agreeing
Internalisation ­ conforming outwardly
and agreeing internally…read more

Slide 4

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Conducted a study to see if social pressure could affect
7 confederates and 1 participant were put in a room to do a
line judgment task
The answers were obvious, but the confederates
deliberately gave incorrect answers for 12 out of 18
The participant gave their answer last, after hearing the
confederate responses
32% went along with the incorrect majority
Methodological problems:
closely controlled and
· lacks ecological validity
· all male androcentric bias
single blind technique used…read more

Slide 5

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Asch's variations of the study
Difficulty of the task increased
conformity increased
Reducing majority decreased
Participant + accomplice decreased
Smith and Bond collectivist cultures
more likely to conform…read more

Slide 6

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Moscovici ­ minority influence
4 participants and 2 confederates were
shown 36 slides of different shades of
blue and asked to name the colour
Condition 1 ­ both confederates said all
slides were green conformity just
over 8%
Condition 2 ­ confederates said 24
slides were green conformity dropped
to 1.25%
Minority more likely to influence if…read more

Slide 7

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Slide 8

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