Slides in this set
Definition A highly detailed study of one or two social situations or
Strengths ·Very in-depth.
·Generates new hypotheses/theories.
·Could be expensive.
Example Willis Studied 12 non academic working class boys in the
second term of their last year of school and after they left
school, he found that the boys were anti-school and
misbehaved in class. They were looking forward to leaving
school to do manual work, drink, smoke and chase girls. From
this he concluded that people with an anti-school culture are
most likely to work in shops/factories.…read more
Definition An interview with a set of questions in a certain order.
Strengths ·High response rate.
·Gets information from the `right' person.
·Easy to compare results.
Weaknesses ·Time consuming.
·Answers may be altered to generalize.
Example Kinsey Interviewed participants on sexual behaviour, he
gave them little time to answer as he wanted spontaneous
answers. This was a technique to improve validity.…read more
Definition An interview which allows the interviewer to expand on
Strengths ·Good for researching sensitive issues.
·Open questions allows qualitative data.
·Allows rapport (friendly).
Weaknesses ·Not representative.
·Low validity (interviewer effect).
Example Oakley Studied 66 young mums before and after birth, after
birth, they were asked about how they felt when they first held
their baby.…read more
Definition A set of questions on paper given to a large number of people
to collect qualitative data or quantitative data.
Strengths ·Quick and cheap.
·Easy to generalize.
Weaknesses ·Low response rate.
·Questions could be misleading.
Example Jackson Researched the `laddish' behaviour in schools, she
found that girls also had this `laddish' behaviour, she labelled
them `lads and ladettes'. They were loud, misbehaved and
dressed like typical boys. Other research methods in this
research were observations and interviews.…read more
Definition The sociologist joins a group of people and studies their
Strengths ·Allows the researcher to get the truth.
·Allows researcher to see another perspective.
Weaknesses ·Ethnocentric (bias towards researcher).
·Not ethical (researcher may be drawn in to immoral activities).
·Difficult to generalize the population as a whole.
Example Patrick Studied teenagers from an approved school where
he taught. He joined into their gang and pretended to be a
gang member, he therefore changed his looks and acted the
same as them to find out what they did. (Covert observation).…read more