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Multi- Store Model of Memory




Sensory Memory- is the first stage for all information coming in from the sense. Capacity is
vast but only last about 2 seconds.

Short Term Memory (STM)- held information long enough to use it. Last about 15-30 seconds
and can store 7 +/- 2 Items.…

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Sensory Memory Short Term Memory Long Term Memory

Encoding Visual Acoustic Semantic

Capacity Vast (Big) 7 +/- 2 Items Infinite

Duration 0.25 ­ 2 seconds 15 - 30 seconds Permanent




Example Essay

Atkinsons and Shiffrin (1968) suggested that memory is made up of a series of stores as
shown in…

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Evaluation

STRENGTH

Murdock (1962)- asked participants to learn a list of words and recall them in any order they
wanted. He found that words early in the list or at the end were often recalled more than the
words in the middle. Murdock suggested that words early in the list…

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