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MARXISM
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The mass media is a societal institution that transmits and controls the masses through the
transmission of IDEOLOGY

Marxists argue there is a DOMINANT IDEOLOGY within society that is akin to the
DOMINANT CLASS . For Marxism, this is the BOURGEOISIE

Traditional Marxists argue…

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newspaper owners often did interfere with the newspaper content
- For example, in February 2003, Rupert Murdoch strongly supported the War in Iraq; all
175 News Corporations publications also supported the war
- Murdoch admitted that he was "in the hands on both economically and editorially"
Tunstall and Palmer…

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However, despite the lack of direct influence, they continue to produce media products
that support the DOMINANT IDEOLOGY



DO MEDIA PROFESSIONALS CONTROL THE MEDIA CONTENT?
The Glasgow Media Group (GUMG)
- They can be associated with the Neo-Marxist perspective
- Suggest most journalists, who typically are white, middle class…

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Pluralists argue; the media is driven by ` economic factors'
- Fight for profits, media owners achieve this by competing with each other

Rather than individuals or groups controlling the media, the content is decided via
CONSUMER CHOICE or as Pluralists suggest, `
MARKET MECHANISM '.
In free-market economies,…

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