Form an image of a personal brand!

Think about what your target audience should associate with. What qualities should be taken separately, and about which it is better to keep silent. What is worth telling in the first place. Write a story about yourself - later you can use it on social networks or on the site. You can follow a clear plan of action:

1. Define the target audience. The image that housewives will like will not “go” to bikers and vice versa. So think about who your target audience is - top managers, marketers, designers? Having decided on CA, you will quickly find an image that will “hook” it.

2. Write about yourself. Use storytelling format - readers have a positive perception of stories, especially if they are written interestingly. Mention your achievements, awards, good cases - this will increase the level of expertise in the eyes of your audience. Use emotions, talk about the difficulties encountered on the path to success - readers will like the bright story. Highlight your personal qualities, for example, gentleness and kindness or cynicism: an image is easier to remember if it is “alive”.

3. Tell us about the mission. Each brand has its own mission. Think about what you want to achieve by personal branding - to create a fundamentally new society, improve legal literacy, improve a country or a specific city? For example, the mission of Steve Jobs is to change the world for the better.

4. Make an image. Choose a specific style of clothing and behavior. Do not part with him in the photo, video and offline. For example, make an original hairstyle or wear clothes of the same color. So you will be better remembered and subsequently your brand will be associated with colors, images, styles. You can order the development of an individual logo or “pack” a brand using other available means such as stamp maker .