Slides in this set
Behaviour can be explained in terms of how the
How we process information influences how we
We can and should study mental processes e.g.
memory, ways of thinking to further our
understanding of human behaviour
Assumes these mental processes can be studied
Uses computer analogy to describe how the brain
processes information, assuming comparisons
can be made between how machines process
information and how brains process information.
Mind works like a computer- we input, store and
then retrieve data.
· Research in this area can have considerable · Low ecological validity due to laboratory
applications e.g. Baron-Cohen:- helps us to studies and increases chance of demand
understand the problems people have characteristics e.g. Loftus and Palmer:-
who have Autism and AS and so it can be when asked what they had just seen after
useful to those who care or interact for the film clips it introduced an opportunity
them for the PP to work out the purpose of the
· Favours scientific methodology, using lab study and behave accordingly.
experiments to investigate mental processes, · Mental processes are of their very nature
allowing for cause and effect to be established hidden from view in the recesses of the brain,
between the variables e.g. Loftus and meaning researchers are unable to make
Palmer:- Highly controlled, meaning it direct contact with the thing they're
had high academic credibility. investigating e.g. Savage-Rumbaugh, the
· Highly controlled scientific study means it researchers could only overtly observe
provides objective evidence and quantitative Kanzi's lexigram use and the contest in
data can be collected making these studies which he used them in order to make
easier to test for reliability e.g. Baron-Cohen: inferences about his use of language
- this study could be easily repeated to · Relies on computer analogies which can be
see if its findings are replicable. reductionist and mechanist
· Doesn't take into account emotional factors
influencing our behaviour- too reductionist as
it focuses narrowly on mental processes and
overlooks individual, social and biological
influences on behaviour.
· Relies on self-report data and observational
methods to gather data and the biases present
e.g. social desirability, in each type of
Strengths and Weaknesses measurement may mean the findings lack