Pricing Strategies 2.5 / 5 based on 2 ratings ? BusinessTheme 1: Marketing and People ASEdexcel Created by: charlottemay27Created on: 05-04-16 21:34 Competitive Pricing pricing strategies based on the prices charged by rivals 1 of 10 Cost Plus Pricing adding a percentage to the costs of producing an product to get the price 2 of 10 Mark-Up the percentage added to unit cost that makes a profit for a business when setting the price 3 of 10 Penetration Pricing setting a lower price when launching a new product in order to get established in the market 4 of 10 Predatory or destroyer pricing setting a low price forcing ricks out of business 5 of 10 Pricing Strategy the pricing policies or methods used by a business when deciding what to charge for it'd products 6 of 10 Product Life Cycle shows the different stages in the life of a product and the dales that can be expected at each stage 7 of 10 Psychological Pricing setting the price slightly below round figure, Eg. £4.99 8 of 10 Skimming setting a high price initially and then lowering it later 9 of 10 Unit Costs the same as average ( total cost divided by output) 10 of 10
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