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Corporate Aims and Objectives
Missions Statements
Missions Statement ­ a qualitative statement of an organisation's aims. It uses
language intended to motivate employees and convince customers, suppliers and
those outside the firm of its sincerity and commitment


Before an organisation can start to address the task of planning and setting…

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Corporate Aims and Objectives

Corporate Aims - Long term intentions of a business
Corporate aims are often provided in mission statement form. They give a general focus so
other objectives can be set. They provide a common purpose for everybody to identify with
and work towards, as well as a…

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General approaches that a company uses and the policies and plans it develops in
order to achieve its corporate aims and objectives. These can be detailed more
into functional strategies

Corporate Strategies are planned by the board of directors but have an impact at functional
levels within the firm. They…

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