Other slides in this set

Slide 2

Preview of page 2

Here's a taster:

WHAT IS MARKETING?
Marketing is the process of identifying,
anticipating and satisfying customer needs…read more

Slide 3

Preview of page 3

Here's a taster:

TYPES OF MARKETING
OBJECTIVES
· Maintaining or increasing market share
· Developing new product
· Meeting the needs of customers
· Entering a new market/market positioning…read more

Slide 4

Preview of page 4

Here's a taster:

INTERNAL INFLUENCES
· Corporate Objectives
· Finance
· Human Resources
· Operational Issues…read more

Slide 5

Preview of page 5

Here's a taster:

EXTERNAL INFLUENCES
· Competitor actions
· Market dynamics (market size, growth and
segmentation
· Technological Change
· Economic enviroment…read more

Slide 6

Preview of page 6

Here's a taster:

ANALYSING MARKETS
AND MARKETING…read more

Slide 7

Preview of page 7
Preview of page 7

Slide 8

Preview of page 8
Preview of page 8

Slide 9

Preview of page 9
Preview of page 9

Slide 10

Preview of page 10
Preview of page 10

Comments

No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »See all resources »