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What are Operational
Objectives?
THE GOALS OR TARGETS OF THE
OPERATIONS MANAGEMENT FUNCTION
OR DEPARTMENT.…read more

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Types of Operational
Objectives
COST TARGETS
- Reduce unit costs
- Reduce fixed costs
VOLUME TARGETS
- Number of items produced
- Achieve volume targets relative to competitors
QUALITY TARGETS
- Customer satisfaction
- Customer Complaints
INNOVATION
- Spending a certain amount on R&D
- Extend product range or achieve certain number of patents
EFFICIENCY
- Labour Productivity or Output per hour
- Reducing stockholding or JIT delivery…read more

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Internal Influences
CORPORATE OBJECTIVES ­ department objectives
must be consistent with corporate ones
FINANCE ­ cost and expenditure
HUMAN RESOURCES ­ skills, training and motivation
of staff
NATURE OF THE PRODUCT ­ Is it suited to the type
of production…read more

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External Influences
MARKET FACTORS ­ Growth or decline
of a market can effect the demand
COMPETITORS ACTIONS ­ compare to
what competitors are doing
TECHNOLOGY ­ costs, quality, reduced
waste and improved productivity
SUPPLIERS ­ flexibility, costs, quality…read more

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Operational Strategies
Scale and Resource Mix…read more

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