SWOT analysis of Hibernian shell fish ltd


	SWOT anyalsis of hiberian shell fish ltd
	Strengths 'mussels mature quicker in England compared to Scotland '. so they can return to profitability quicker. they have a lot of long serving employees there must be a good reason for that.	Weaknesses low profitabilty fall in profit margin mussles must be sold quickly
	Opportunities they are entering a new European market so risk is spread and a larger customer base could be formed. European mussel prices should increase as demand increases.	Threats employees may not feel motivated to work long hours. they may not survive in the competitive European market. heavy marketing in europe may lead to usin up a lot of money -tqm may not motiate employees the syestem did not work well before due to Brexit, the move to an EU area may prove problematic. Interest rates are forecast to rise.

'mussels mature quicker in England compared to Scotland '. so they can return to profitability quicker.
they have a lot of long serving employees there must be a good reason for that.

they are entering a new European market so risk is spread and a larger customer base could be formed.
European mussel prices should increase as demand increases.

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