Social Influence and Change


	Social Influence and Change
	Advantages SE - Nolan et al 2008 found when energy consumption messages were placed on doors in San Diego, every week for a month, there was a significant decrease in energy usage, supports NSI. SE - Burgoon 1995 argued it is the deviant and unexpected behaviours of minorities that are alerting and arousing which lead to deeper level analysis of behaviour and ideas presented.	Disadvantages Methodological Issues - Research into social change has been influenced by Moscovici, Asch and Milgram. However, these all have methodological issues, raising doubt about the validity. Boomerang Effect - Schultz et al 2007 found where a social norm campaign was effective in getting heavy energy users to use less electricity, also caused low users to increase their usage. Barriers to social change - people often resist social change because they do not want to be associated with stereotypes.
	Evaluation

SE - Nolan et al 2008 found when energy consumption messages were placed on doors in San Diego, every week for a month, there was a significant decrease in energy usage, supports NSI.
SE - Burgoon 1995 argued it is the deviant and unexpected behaviours of minorities that are alerting and arousing which lead to deeper level analysis of behaviour and ideas presented.

Methodological Issues - Research into social change has been influenced by Moscovici, Asch and Milgram. However, these all have methodological issues, raising doubt about the validity.
Boomerang Effect - Schultz et al 2007 found where a social norm campaign was effective in getting heavy energy users to use less electricity, also caused low users to increase their usage.
Barriers to social change - people often resist social change because they do not want to be associated with stereotypes.

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