Secondary Research analysis

Evaluation

Methods of secondary research include: Internet, Trade press (Magazines specialising in the market), Government-produced data (National Statistics). There appears to be an equal balance of advantages and disadvantages for secondary research, although if the researcher has to retrieve data in a short period of time with a limited amount of funding - then secondary research would be more suited. Although, any out-of-date information may not be particularly useful for the research because it can be argued against with new, frequently-updated information.