lab experiments

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lab experiments

Advantages

  • EV's and CV's can be controlled- this means that the effect of them on the DV can be minimized- so cause and effect between the IV and DV can be established (high internal validity)
  • can be easily replicated- due to the standardized procedure- if results are the same this conforms their validity

Disadvantages

  • may lack generalizability- the controlled lab environment may be rather artificial and participants are aware they are being studied- thus behavior may not be 'natural' and cant be generalized to everyday life- so it has low external validity
  • demand characteristics may be a problem- the cues in the experimental situation that cause a particular response from the participants may cause the results of the experiment to be less down to the effect of the IV, and more because of the cues.

Evaluation

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