Is the media influential in election outcomes in the UK?


	Is the media influential in election outcomes in the UK?
	Similarities The public gain most of their information from the media; very few read manifestos The public are more swayed by persuasive headlines in the media than party policies Politicians are conscious of their media image, and seek to control the news agenda The winning party at the 2015 and 2017 elections was supported by the majority of the press The power of the media, whether papers, TV or social media, continues to grow	Differences The public make up their mind from many media sources The issues that dominate election campaigns come from the parties, not the media Parties now use the different media platforms to 'broadcast' directly to voters, uniting party and media in one The public tend to choose media sources which reflect their views, not vice versa Many argue that the media follows and reflects the public's views rather than creates them
	Overall comparison

The public gain most of their information from the media; very few read manifestos
The public are more swayed by persuasive headlines in the media than party policies
Politicians are conscious of their media image, and seek to control the news agenda
The winning party at the 2015 and 2017 elections was supported by the majority of the press
The power of the media, whether papers, TV or social media, continues to grow

The public make up their mind from many media sources
The issues that dominate election campaigns come from the parties, not the media
Parties now use the different media platforms to 'broadcast' directly to voters, uniting party and media in one
The public tend to choose media sources which reflect their views, not vice versa
Many argue that the media follows and reflects the public's views rather than creates them

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