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Advantages
- Qualitative data - rich, in detailed info therefore you can treat people for their specific condition based on insightful info e.g. Humanistic approach
- Can provide further info about theories thus advance them e.g. MSM and HM case studies able to find different types of memory such as semantic
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Disadvantages
- Cannot generalise - due to the small samples collected such as Little Hans and the Oedipus complex, you cant predict behaviour so you cant prevent it
- Lack scientific rigour and fraught of bias - biased towards researchers aim such as Freud argued men were more superior with stronger superegos an morally stronger but he was male also - decreased validity and reliability
- Time consuming - such as Jenny was studied for around 20 years , not practical and not cost effective
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