Franchising


	Franchising
	Advantages Lower risk the setting up independently Support and training is provided Franchisees benefit from national marketing campaigns	Disadvantages Have to pay initial cost and on going fees Cannot make independent decisions Brand reputation can be ruined by other franchises if they don't maintain standards
	Evaluation

Have to pay initial cost and on going fees
Cannot make independent decisions
Brand reputation can be ruined by other franchises if they don't maintain standards

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