Franchising 1
- Created by: ahsan masood
- Created on: 20-01-18 12:26
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- Franchising
- Franchisors
- The business that gives franchisees the right to sell its product or service
- Franchisee
- A business that agrees to manufacture, distribute or provide a branded product, under license by a franchiser
- Benefits of franchising
- Brand image already established
- Expensive marketing costs covered by franchise
- Access to tried-and-tested products
- Possibly an established customer base
- Higher chance of survival
- Specific support and training provided
- Franchisors
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