Franchising 1

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  • Franchising
    • Franchisors
      • The business that gives franchisees the right to sell its product or service
    • Franchisee
      • A business that agrees to manufacture, distribute or provide a branded product, under license by a franchiser
    • Benefits of franchising
      • Brand image already established
      • Expensive marketing costs covered by franchise
      • Access to tried-and-tested products
      • Possibly an established customer base
      • Higher chance of survival
      • Specific support and training provided

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