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Advantages
- Mediational Processes - the focus on the important 'processes' that occur between stimulus and response, explaining how important mediational processes such as perception affect theway we see the world.
- Helped explain practical elements of human behaviour, like looking at ways of improving memory using retrieval cues.
- Scientific approach - lends itself to scientific research, so psychologists can test theories and show whether they are true or not.
- It seeks to control variable as far as possible. More likely to discover causal relationships.
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Disadvantages
- Nature and nurture - considers influence of both internal and external factors fails to consider important elements of N&N. Genes in human cognition is ignored, yet research looked at influence of them (Twin studies). Social and cultural factors ingnored, which is unrealistic.
- Mechanistic approach - Portrays human behaviour as being like a machine. Based on the behaviour od computers, so this is inevitable. Ignore soial and emotional factors and oversimplify behaviour (reductionist).
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