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Advantages
- Can maintain current management style, culture and ethics
- Less risk - expanding what the business is good at
- Usually financed using profits so less risk
- Easy for the business to manage internal growth
- Easy to control how much the business will grow
- Less disruptive changes mean workers' efficiency, productivity & morale remain high
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Disadvantages
- Can take a long time to grow internally
- Can take a while for the business to adapt to big changes in the market
- Market size not affected by organic growth
- If market not growing, business is restricted to increasing its market share or finding a new market to sell products to
- Businesses might miss out on opportunities for more ambitious growth by only growing internally
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