viticulture
- Created by: Share63
- Created on: 12-09-18 10:06
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- sociocultural factors
- 2.Cultural convergence
- As a result of advances in global communications and trade
- 1.Rising disposable income levels increases demand
- Emergence of affluent middle-class in Russia and china
- 3. Age structure
- consumption highest in 35-65 age group
- Future of industry depends on younger people
- consumption highest in 35-65 age group
- 5.Marketing and licensing
- Increased promotion of New world wines has impacted on sales of Old world wines
- 4.Changing consumer tastes and lifestyles
- Increased consumption at home and restaurants
- Increase in couples without children
- Increased consumption at home and restaurants
- Global pattern of wine consumption is changing
- Decreasing in traditional wine drinking countries
- increasing in US,Russia, China
- 6.Potential health benefits
- May reduce risk of heart disease
- 2.Cultural convergence
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