Types of social influence

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  • Types of social influence
    • Normative
      • Desire to be liked
      • Conform because we think other people will approve/ accept us
      • Emotional process
      • Prefer to gain social approval than be rejected, may find being part of a group rewarding
      • Relates to compliance
    • Informational
      • Desire to be right
      • Look to others with knowledge when unsure of how to behave
      • Cognitive process
      • Most likely in new situations e.g new job
      • Relates to identification/ internalisation


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