Types of social influence
- Created by: jessicawarren
- Created on: 28-04-16 09:18
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- Types of social influence
- Normative
- Desire to be liked
- Conform because we think other people will approve/ accept us
- Emotional process
- Prefer to gain social approval than be rejected, may find being part of a group rewarding
- Relates to compliance
- Informational
- Desire to be right
- Look to others with knowledge when unsure of how to behave
- Cognitive process
- Most likely in new situations e.g new job
- Relates to identification/ internalisation
- Normative
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