tv advertising
- Created by: dowcha17
- Created on: 01-11-22 11:36
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- TV advertising
- Definition
- all digital channels
- TV commercial or advert usually around 30 seconds to a minute
- Advantages
- targets a wider depending on TV schedule
- can create a emotional impact
- can't escape
- Disadvantages
- expensive
- people can skip ads
- awareness doesn't always mean action
- people might not see
- Example
- dogs trust - ad (spent £3.6 million on publicity)
- Judgement
- not as effective as ads are now skipped or ignored
- Example of effectiveness
- THINK! campaign for drink driving
- Definition
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