traditional marx (ownership and control)

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traditional marxism
- media is ideological-ridicules and trivialises alternative views -promotes interests of r/c
- owners of the media directly manipulate the media-media reports on mundane info that maintains status quo-it contributes to false class consciousnesses-lower class are not aware of their exploitation
- false needs-feeling of needing something when you don't e.g materialistic goods - Marcuse-Wang -media helps maintain capitalist system by brain washing public -'capitalist ideology'
- media owners directly manipulate content-Murdoch-Chinese dissidents
- content of the media manipulates the audience completely-susan boyle goes in to priory
evaluation
- rich people can be portrayed negatively in the media-sikh man in parliament
- media woners bound by official secrets act and are not in control
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