Theories
- Created by: Steph=)
- Created on: 14-10-19 10:54
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- Theories
- David Gauntlett and Identity
- Historical media products convey straigthtfoward messages about identity.
- Ideas about lifestyle and identity that appear in the media are resources which individuals use to think through their sense of self and modes of expression.
- Popular culture offers a range of stars, icons and characters from which we can acceptably borrow ideas from bits of their public persona for use in our own.
- Judith Butler
- Gender is a PERFORMANCE
- Our gender is fluid and changes in different contexts and at different times
- People's personality and behavior are shaped by society and culture
- They can adapt and change
- Gender is a PERFORMANCE
- Stuart Hall
- Reception Theory
- Media texts are encoded and decoded
- Producer encodes the messages and values
- Audience decodes the messages and values
- Audience members adopt on of three positions when they decode a text...
- Dominant/ preferred reading
- How the producer wants the audience to view the media text
- negotiated reading
- The audience accepts part of the producers views , but has their own views on parts as well
- oppositional reading
- The audience rejects the preferred reading, and creates their own meaning for the text
- Dominant/ preferred reading
- Media texts are encoded and decoded
- Representation
- Construction of reality
- The media re-present the world
- Stereotypes
- Stereotypes are inequalities pf power
- Subordinate or excluded groups are constructed as different
- Stereotypes are inequalities pf power
- Reception Theory
- Bell Hooks
- Feminist
- "Feminism is a movement to end sexism, sexual exploitation and oppression"
- "We have been socialized as females by patriarchal thinking to see ourselves as inferior to men"
- Tessa Perkins
- Stereotyping is not a simple process and contains a number of assumptions that can be challenged
- Stereotypes are not always negative
- Stereotypes are not always about minority groups or the less powerful
- Stereotypes can be held about one's own group
- Stereotypes are NOT rigid or unchanging
- Stereotypes are NOT always false
- Stereotyping is not a simple process and contains a number of assumptions that can be challenged
- Mediation Theory
- The media selects what it shows the audience to serve its own purpose
- A media producer will deliberately represent a person or group according to what they want others to believe
- "Mediation refers to how a representation is put together and what message it gives the audience
- Every report of an event is a representation of that event, NOT reality
- The media selects what it shows the audience to serve its own purpose
- Alvarado
- His theories related to ethnicity
- People from different cultures tend to be defined by different they are.
- Representation of different ethnic group[s can be divided into 4 categories
- The exotic
- The pitied
- The humorous
- The dangerous
- His theories related to ethnicity
- Liesbet Van Zoonen
- Women belong to the family and domestic life
- Men belong to the social world of politics and work
- Femininity is about nurturerance, care and compassion
- Masculinity is about efficiency, rationality and individuality
- David Gauntlett and Identity
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