The Behaviourist Approach
- Created by: amyshippam
- Created on: 13-03-16 11:19
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- The Behaviourist Approach
- Classical Conditioning
- Learning through association
- Pavlov's dog study
- Real life applications to treat phobias
- Unethical because it was done on animals
- Watch the video
- A deterministic approach - ignores free will
- May apply more to animals than humans
- The Social Learning Theory - Bandura
- People learn through observation and imitation of others withing a social context
- Vicarious reinforcement
- Indirect learning
- Observing the behaviour of another and imitating it upon seeing it rewarded
- How cognitive factors are involved in learning
- Four mental or mediational processes in learning
- Attention
- Retention
- Motor reproduction
- Motivation
- People may also imitate behaviour from role models - modelling
- The Bobo doll study
- Demand characteristics
- Underestimates the power of biological factores
- Explains cultural differences
- Less determinist
- Classical Conditioning
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