Surveys
- Created by: BecsaBabe
- Created on: 19-11-14 21:32
View mindmap
- Surveys
- Questionnaires
- finds out peoples opinions
- Open Questions
- extended answer
- Qualative
- extended answer
- Closed Questions
- fixed response
- Quantative
- fixed response
- Social Desirability
- make themselves look good
- Lowers Validity
- make themselves look good
- Personal
- Dont tell the truth
- Lowers Validity
- Dont tell the truth
- Quantitative Data
- Easier to analyse statistcially
- more objective (not biased)
- Easier to analyse statistcially
- Wording of statement (might not understand)
- might be misinterpreted
- lowers validity
- might be misinterpreted
- Less time consuming
- lots can be done at the same time
- Low response rate
- people may not take park
- Interviews
- Unstructured
- no plan of what to ask
- discussion has prompts
- open questions
- qualitative data
- Subjective
- lowers validity
- Subjective
- qualitative data
- Structured
- Quantitative data
- Easier to analyse
- same questions for each person
- participant elaborate on questions when they want to
- High in reliablity
- Standardized procedure
- Quantitative data
- Semi Structured
- Some questions
- No real plan
- e.g talk shows
- Takes more time
- one at a time
- replay tape to interpret data
- one at a time
- Social desirability
- reduces validity
- Can ask questions back
- don't misinterpret questions
- higher validity
- don't misinterpret questions
- Interviewer effects
- behavior of interviewer affects interviewees response
- Lowers Validity
- behavior of interviewer affects interviewees response
- Unstructured
- Questionnaires
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