Surveys

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  • Surveys
    • Questionnaires
      • finds out peoples opinions
      • Open Questions
        • extended answer
          • Qualative
      • Closed Questions
        • fixed response
          • Quantative
      • Social Desirability
        • make themselves look good
          • Lowers Validity
      • Personal
        • Dont tell the truth
          • Lowers Validity
      • Quantitative Data
        • Easier to analyse statistcially
          • more objective (not biased)
      • Wording of statement (might not understand)
        • might be misinterpreted
          • lowers validity
      • Less time consuming
        • lots can be done at the same time
      • Low response rate
        • people may not take park
    • Interviews
      • Unstructured
        • no plan of what to ask
        • discussion has prompts
        • open questions
          • qualitative data
            • Subjective
              • lowers validity
      • Structured
        • Quantitative data
          • Easier to analyse
        • same questions for each person
        • participant elaborate on questions when they want to
        • High in reliablity
          • Standardized procedure
      • Semi Structured
        • Some questions
        • No real plan
        • e.g talk shows
      • Takes more time
        • one at a time
          • replay tape to interpret data
      • Social desirability
        • reduces validity
      • Can ask questions back
        • don't misinterpret questions
          • higher validity
      • Interviewer effects
        • behavior of interviewer affects interviewees response
          • Lowers Validity

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