addictive media
- Created by: Fxck_ambz
- Created on: 18-06-17 19:44
View mindmap
- social psychological explanation 2: the role of the media
- the role
- social learning theory
- Bandura.Role models and vicarious reinforcement. e.g. Bobo Doll experiment. in the case of media the role model is a celebrity . vicarious reinforcement they are getting rewarded.
- how the media portrays addiction
- exposure to addictive behaviours in the media
- lyons et al- alcohol use was seen in 86% of UK films, 40% of TV programmes.
- glantz et al - 1950-2002 found although smoking decreased in 1950- 1982 this increased up to 2002 to similar levels in 1950.
- vicarious reinforcement
- Gunasekera - 87 of top 200 movies found smoking and alcohol to be common and portrayed positive
- exposure to addictive behaviours in the media
- whether exposure has effects
- Hainwinkel -
- Europeans. hadn't ever drank. didn't intend on. 12 year follow 40% drank. 9% binged
- Wellman et al
- tobacco advertising and use of cigarettes in films. media promoting caused positive attitudes
- Hainwinkel -
- social learning theory
- evaluations
- difficulty establishing cause and effect
- pechmann and shih - experimental method to assess effect of smoking portrayal on attitudes towards smoking those who were shown the videos had a positive attitude
- positive effect of the media
- death of amy winehouse
- in pechmann and shih study effects of smoking cancelled out by anti-smoking advert beforehand
- low in population validity
- adolescents
- Jamieson and Romer - trends in tobacco use on TV comparing to rate of smoking in the USA. adverts cause relapse.
- adolescents view in the role of the media
- peers more influential
- Atkinson et al
- peers more influential
- difficulty establishing cause and effect
- the role
Comments
No comments have yet been made