Social Media
- Created by: Austen Poole
- Created on: 05-09-17 11:14
View mindmap
- Social Media
- Easyjet
- Twitter
- Send out messages about flights and deals
- LinkedIn
- Connect with others in the industry
- Instagram
- Passengers post photos of their holidays
- Facebook
- Connect with passengers
- Youtube
- They post offers and deals to attract customers
- Twitter
- British Airways
- Facebook
- Used to share offers and and deals
- Customers can share comments about the airline
- Twitter
- Used daily to tweet about news
- Also used to deal with customer service issues
- LinkedIn
- USed to share news about products and services
- Customers can share tips of travel destinations
- Instagram
- Used to share photos of destinations and planes with their customers
- Google+
- Used to share information about their products and services
- Pinterest
- Used to help customers choose a destination
- Youtube
- Used for TV ads, videos of how their planes are built and some celebrities
- Facebook
- SWOT analysis - LinkedIn
- Strengths
- You can connect with other people
- Helps to build a bigger name in the industry
- Can collaborate to make the industry more successful
- Weaknesses
- There is less privacy for the company and its users
- It takes a lot of time to keep the profile up to date and current
- It costs a lot to have a company membership
- Opportuinities
- Wider network of potential suppliers and collaborators
- It gets the name out in to the industry and builds the brand
- Threats
- Less privacy and secret information could be let out
- More people are watching the company if anything goes wrong which can ruin the brand name
- Strengths
- Easyjet
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