corporate culture 

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  • corporate culture
    • types of corporate culture
      • power culture
      • role clture
      • person culture
      • task culture
    • how corporate culture is formed
      • the wishes and aspirations of the business founders
      • the personalities of the business founders
      • expectations  of customers
      • cultural and social and factors
      • scrutiny by the public and media
      • nature of the product or service
    • reasons for changing organizational culture
      • after a merger or takeover
      • if the business is developing new products  may need to adopt a more of a  task culture
      • national firms  had A more role culture may need to change to become more commercial this is a more entrepreneurial culture
      • a business wants its staff to improve customer service- the business may need to motivate its staff more adopt more of a person culture
    • difficulties in changing corporate culture
      • the current culture may be well established
      • new managers will find it difficult to persuade long serving employees- there may be an attitude of they know better than the newcomers
      • middle managers have to be persuaded of the benefits of changing
    • how to change corporate culture
      • get commitment of key personnel and mangers
      • establish a clear mission statement / corporate objectives
      • encourage participation
    • how important is corporate culture
      • it can help establish norms and behaviour
      • determine how staff and managers treat each other
      • help support/ strengthen brand/ image
  • national firms  had A more role culture may need to change to become more commercial this is a more entrepreneurial culture

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