corporate culture
- Created by: patrick flood
- Created on: 23-01-14 11:53
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- corporate culture
- types of corporate culture
- power culture
- role clture
- person culture
- task culture
- how corporate culture is formed
- the wishes and aspirations of the business founders
- the personalities of the business founders
- expectations of customers
- cultural and social and factors
- scrutiny by the public and media
- nature of the product or service
- reasons for changing organizational culture
- after a merger or takeover
- if the business is developing new products may need to adopt a more of a task culture
- national firms had A more role culture may need to change to become more commercial this is a more entrepreneurial culture
- a business wants its staff to improve customer service- the business may need to motivate its staff more adopt more of a person culture
- difficulties in changing corporate culture
- the current culture may be well established
- new managers will find it difficult to persuade long serving employees- there may be an attitude of they know better than the newcomers
- middle managers have to be persuaded of the benefits of changing
- how to change corporate culture
- get commitment of key personnel and mangers
- establish a clear mission statement / corporate objectives
- encourage participation
- how important is corporate culture
- it can help establish norms and behaviour
- determine how staff and managers treat each other
- help support/ strengthen brand/ image
- types of corporate culture
- national firms had A more role culture may need to change to become more commercial this is a more entrepreneurial culture
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