Social Influence (Obedience)
- Created by: JoannaKate
- Created on: 12-04-17 10:02
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- Social Influence
- Resistance to social influence
- Independence: doing your own thing
- Anti-conformity: moving away from social conformity
- Social Support: Perception of assistance from others
- Allen & Levine: Conformity was reduced on as task involving visual judgements with a dissenter.
- Asch: Conformity dropped to 5.5% with a dissenter.
- Factors affecting resistance
- Systematic Processing: analysis based on critical thinking
- Martin: Ppts encouraged to consider unreasonableorder less likely to obey.
- Morality: Milgram, one ppt didn't obey as his religious morality helped hip resist authority
- Personality: Oliner, empathy is a personality characteristic that helps resist destructive obedience
- Systematic Processing: analysis based on critical thinking
- Locus of Control
- Internal LoC: believe they can affect the outcome of situations
- External LoC: believe things turn out regardless of their actions.
- Spector: ppts with external LoC conformed more, but on in situations of NSI
- Minority Influence
- A type of social influence that motivates individuals o reject the established majority group norms.
- Moscovici: 8.2% agreement with consistent minority, only 1.25% with inconsistent.
- Flexibility: Nemth, majority changed opinion with a flexible minority.
- Social Change
- The process by which society changes beliefs, attitudes and behaviours to create new social norms.
- Done slowly, by minority influence
- Resistance to social influence
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