Sales Forecasting
- Created by: Izzie
- Created on: 08-05-17 09:21
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- Sales Forecasting
- It's predicting future sales volume and trends
- Purpose of it is...
- Finance
- Inform cash flow forecasts
- Predict sales volume & revenue
- Budgeting
- People
- Plan workforce needs
- Marketing
- Identify when promotions needed
- Resource management
- Required levels of output
- Stock management
- Finance
- Factors affecting sales forecasts
- Consumer trends
- Economic variables
- Interest rate
- Employment
- Consumer confidence
- Stage in economy
- Actions of competitors
- Difficulties in sales forecasting
- Time frame
- Changing external environment
- Unpredictable events
- Past isn't a clear indication of future
- Untitled
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