Marketing Strategies - Analysing markets and marketing

Notes based on analysing markets and marketing including:

  • Reasons for and the value of market analysis
  • Methods of analysing trends
  • The use of IT in analysing markets
  • Difficulties in analysing market data. 
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davidsalter

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This excellent power point gives an introduction to market analysis for A2. It could be used for last minute revision or a basis for your own notes. Areas like moving average are covered but would need further information to be at A grade standard.

davidjames27

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Marketing is the process of creating, communicating, and delivering value to customers in a way that maximizes return. Marketing is used as a mechanism for establishing or maintaining a business's reputation and character as well as its products and services. Marketing mixes elements of advertising, public relations, publicity, human resource management, and customer service.

Marketing is an important part of understanding the world around us because it helps us make sense of it so we can act on it. This makes marketing an essential tool for all businesses who want to grow their business.

If you want more information about Nonprofit Marketing?

BCorne

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Hi, I'm working on my thesis on the history of malls and retail. I would be grateful for help in finding materials on the US mall market, as well as recommendations from various resources, such as malls.wiki Some facts about chain stores I found there

Jennifer D. Rodgers

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