Marketing Strategies - Analysing markets and marketing

Notes based on analysing markets and marketing including:

  • Reasons for and the value of market analysis
  • Methods of analysing trends
  • The use of IT in analysing markets
  • Difficulties in analysing market data. 




This excellent power point gives an introduction to market analysis for A2. It could be used for last minute revision or a basis for your own notes. Areas like moving average are covered but would need further information to be at A grade standard.