Resistance and social change

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  • Resistance to social influence
    • Social support
      • Resisting conformity
        • Asch 1956
          • Social support allows people to resist conformity
            • individual feels more confident
          • With social support conformity dropped to 5.5%
      • Resisting obedience
        • People resist obedience more with an ally who joins them in disobeying
          • Disobedient figures act as role models which other people can model their own behavior from
          • Shown in Milgrams 'two peers rebel' variation
            • Two confederates and the learner refused to keep administering shocks
              • Obedience rate lowered form 65% to 10%
            • Disobedient figures act as role models which other people can model their own behavior from
    • Locus of control
      • The sense of control a person has over their life
      • Internal locus of control
        • They feel they have influence and control over their lives
        • Need little approval from others
        • Less likely to conform
      • External locus of control
        • Feel they have no influence or control over their lives
        • Need greater approval
        • More prone to normative social influence
        • More likely to obey and conform
      • Research into locus of control
        • Conformity
          • Avtgis 1998
            • Conducted a meta-analysis study on locus of control and conformity
              • Found people with a higher external locus of control were more likely to conform
        • Obedience
          • Oliner 1988
            • Studied non-jewish people who lived through nazi germany regime
              • Compared 406 people who did protect jews to 126 who didnt
                • People who did protect Jews had a higher internal locus of control
    • Minority Influence
      • Try to convert peoples opinions to the minority view
        • Minority groups must behave in a particular way
          • Commitment
            • Displaying the message with confidence, commitment and certainty to persuade others to join
            • The snowball effect
              • Consistency
                • Keeping the same message and group behavior over time
              • Flexibility
                • Being too rigid is off putting, the minority need to be able to compromise and negotiate
              • This is what happens when all conditions are met
              • member of the majority slowly move towards the minority
                • As the minority grown in size it picks up momentum so more and more convert to minority
                  • the minority grows into a snowball so large that it becomes the majority
          • Consistency
            • Keeping the same message and group behavior over time
          • Flexibility
            • Being too rigid is off putting, the minority need to be able to compromise and negotiate
      • Research into minority influence
        • Moscovici et al 1969
          • Procedure
            • In each group there were 4 naive participants. 2 were confederates
              • Shown blue slides which varied in intensity. The participants were supposed to judge the colour
                • Three conditions
                  • Inconsistent condition - called slides green on 2/3 and blue on remaining 1/3
                  • Consistent condition - confederates called blue slides green
                  • Control condition - answered all blue
          • Findings
            • Inconsistent minority had little influence. didn't differ from control group much 1.25 %
            • Consistent minority influenced participants to say green on 8% of trials
    • Social Change
      • Behavior is based on what people think others believe and do
        • Rather than what they really believe and do
          • 'actual norm'
            • The gap between perceived and actual norms  is called misperception
              • 'Perceived norm'
              • Misperception is corrected through social norms intervention
                • Identify widespread misperceptions
                  • Use perception correction stratergies to inform about actual norm
                    • Hope to change behaviour
        • 'Perceived norm'

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