Experimental Method

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  • Experiments
    • Lab
      • High control of EVs
        • High internal validity
      • Participant effects
        • Demand characteristics
      • More scientific
        • Reliable
      • Artificial
        • Low external validity
      • More able to assume cause and effect
      • Artificial /controlled environment
        • Iv is manipulated by researcher
    • Quasi
      • Natural environment
        • Iv is not manipulated by researcher
      • Natural realistic
        • High external validity
      • No control of EVs
        • Low internal Validity
      • Less scientific
      • Difficult to replicate
      • Unable to assume cause and effect
      • less participant effects
        • Demand characteristics
    • Field
      • Natural environment
        • Iv is manipulated by researcher
      • Natural
        • High external validity
      • Less demand characteristics
      • Can sometimes assume cause and effect
      • No control of EVs
        • Low internal validity
      • Less scientific
        • Less reliable
      • Less able to assume cause and effect
    • Natural
      • Lab, field or natural setting
        • Iv is naturally ocuring
      • Natural
        • High external validity
      • Less demand characteristics
      • No control of EVs
        • Low internal validity
      • Less scientific
        • Less reliable
      • Can't establish cause and effect

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