Research methods
- Created by: jessicawarren
- Created on: 21-04-16 11:49
View mindmap
- Research methods
- Observation
- Controlled: watching and recording behaviour in a structured environment
- Natural: watching and recording in a natural setting
- Covert: watching and recording without consent
- Overt: watching and recording with consent
- Participant: researcher becomes part of observation group
- High EV- findings can be generalised
- No demand characteristics- increases validity
- Hard to replicate: less reliable
- Ethical issues: makes people deliberately distressed
- Not very objective: become biased
- Example: strange situation
- Self-report questionnaires
- Participants answer open/closed questions in order to communicate their thoughts/feelings/experiences to the researcher
- Cost effective- lots of data collected quickly
- Comparisons can be made quickly
- Easy analysis
- Demand characteristics
- Social desirability
- Low objectivity
- Example: Love quiz
- Self-report interviews
- Structured: pre-determined set of questions asked in fixed order
- Unstructured: no set questions, more conversational
- Semi structured: list of questions, has conversational feel
- Easily replicated: results more reliable
- Can acquire lots of information
- Difficult to analyse
- Social desirability
- Example: cognitive interview
- Correlations
- Researcher investigates an association between two variables: co-variables
- Allows preparation for experiments
- Can't be certain of cause and effect
- Observation
Comments
No comments have yet been made