Representation of gender 

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  • Created by: Reema
  • Created on: 04-05-16 16:37
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  • Representation of gender
    • Women
      • Stereotypes
        • Negative
          • 'The girl next door'
            • tall
            • Slim
            • 'convenitally beautiful'
            • Friendly and happy personality
          • Family life
            • female characters in a domestic situation or environment
            • No strong desire to involve in outside-world issues
            • the home setting it where the females expertise is highly valued
            • E.g. cook, housework, raise the children.
          • Professional life
            • Do not have the technical or physical skills to do diy jobs like men
            • 'clean jobs'
              • teachers
              • librarians
              • secretary
            • Occupations require patience, carefulness and warm-heartedness
            • Not ambitious to build a career?
          • Sexualised
            • more focus on their body than personality
          • Emotional
          • Characters who don't fit into the mold of the traditional stereotypes can be considered dangerous and deviant
        • Positive
          • Caring and loving
      • Roles
        • Relationship issues
        • Shared feminine identity
        • Narrative openness
        • Female ensemble dramas
          • Not independent but as a group or need male support
        • Objects for males
          • Produced to gratify male viewers
        • Bearers of children
        • In need of protection
    • Men
      • Stereotypes
        • Indepence
          • Does things themselves and is not reliant on anyone else
          • 'lone hero'
        • Strong
          • Physically
          • Mentally (not like an emotional female)
        • Sexual attractiveness
        • Power
          • May this be in the business world in a personal relationship
        • Professional life
          • Doctors not nursers
          • 'dirty jobs'
            • construction or mechanics
          • Don't sew or do crafts
        • Family life
          • Do not do housework
          • Breadwinner
          • Don't look after the children
          • Part of narrative but not main factor of characters role
        • Negative
          • Can't cook
          • Lazy
          • Messy
      • Roles
        • Serious storyline
        • Romance controlled
        • Narrative closer (patriarchal ideology)
        • Sole characters
          • Or with one or two sidekicks
        • Male heroes
        • Active roles which lead the narrative
          • Outnumbers females
        • Dominant
        • Protectors
    • Theories
      • Male gaze
        • Relegates women to the status of objects
        • Women are there for the visual pleasure of men - for them to be gazed and used as objects
      • Props characters theory
        • Princess / heroine
          • The heroine is usually a passive and vulnerable character, threatened by the villain and needing rescuing by the hero.
        • Hero
          • Traditionally the hero is a male protagonist whose role it is to restore normality or equilibrium. He does this by defeating the villain(s) and winning the love of the heroine.
      • McNeil (1975)  tested a 7 point critque outline and found that many were true
        • Female characters are fewer in numbers and less central to the plot
        • Marriage and parenthood are considered more important to/in a woman's life than a man's
        • TV portrays the traditional division in labour (typical roles of women and men)
        • Employed women are shown in traditionally female occupations, as subordinates to men and with little status or power.
        • TV-women are more personally-and less professionally-oriented than TV-men.
        • Female characters are more passive than male characters.
        • Television dramatic programming ignores the existence of the women’s movement.

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