Reasons why Richard Nixon appealed to the silent majority

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  • Reasons why Richard Nixon appealed to the silent majority...
    • ... in 1968
      • Riots/ protests in 1968 - 'a nation of crisis'
        • Tet offensive
        • Assassination of Martin Luther King/ riots
          • Silent majority was tired of rioting/ feared division
            • e..g assassination of Robert Kennedy
        • Miss America pageant
        • Democratic National Convention in Chicago
          • Descended into chaos with the help of the Mobe/ Yippies
      • Vietnam
        • Promised 'peace with honour'
        • Johnson's public relations offensive showed the 'credibility gap'/lies
        • 500,000 troops/ extremely expensive
      • Attacks on the counter-culture
        • Tired of change/ radicalism of Great Society programs
          • 'welfare mess'
    • ... in 1972
      • Exacerbated with the counter-culture and protest
        • Woodstock (1969) was seen as anarchic
          • Led by figures like Janis Joplin, Jim Morrison and Jimi Hendrix
        • Success in dealing with protesters
        • Kent State
          • Middle America agreed with 'these bums... blowing up the campuses'
          • Successfully deprived radical students from federal scholarships/ loans
        • DNC (1972)
          • Increasingly radical McGovern
      • Democrat George McGovern's campaign
        • 3As: 'acid, abortion and amnesty'
        • 'disruptive,radical and militant minority' of increasingly extreme left
      • Nixon's campaign
        • 5Ps: 'pot, permissiveness, protest, *********** and patriotism' - harsh electoral rhetoric
        • Successes of his first term
          • Streamlining Johnson's Great Society - whilst still being sympathetic to poverty -
          • Appointed conservative justices to end bussing
          • Gap in what he said/did - actually sympathetic to race issues - promoted affirmative action
          • Impressive environmental legislation
            • Endangered species (69), clean air (70) coasts (72) Environmental Protection Agency (70)
        • Conservative press coverage (showed divisions)
          • The Green Berets (1968) supported the war

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