memory studies

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  • psychology- memory studies
    • The multi-store model of memory (Wilson, Kopelman and Kapur [2008])
      • was a musician, and was extremely advanced before his illness
      • longitudinal, over 21 years
      • developed brain damage after influenza like symptoms
        • hippocampus
        • temporal poles
        • amygdala
        • diagnosed a week after symptoms with: HSVE (herpes simplex viral encephalitis)
      • tested....
        • verbal fluencey
        • short term (digit span)
        • MRI scans of the brain
        • long term (digit span)
      • results
        • inability to create new memories
        • severe brain abnormalities
        • decrease performance in IQ tests(was advanced but fell into a 'average' range)
        • some loss of semantic memories
        • had both antrograde and retrograde amnesia
        • servere damage to episodic memories
          • consciousnes-s of 'self' was damaged
      • studied a man named Clive Wearing, who had both retrograde and anterograde amnesia
      • critisms
        • the many tests cause frustration for CW through questioning his own consciousness
        • having the study over 21 years must cause distress
        • the tests were not designed to help him
        • confidentiality was not maintained
        • cannot generalize for each person, due  to the extent of his brain damage
    • Reconstructiv-e memory (Braun, Loftus and Ellis [2002])
      • STUDY 2
        • 3 ads.
          • AD2: suggested they shook hands with Ariel
            • experimental group
          • AD1: suggested that they shook hands with Bugs Bunny
            • experimental group
          • AD3: factual, on information about a ride [NOT AUTOBIOGRAPHICAL]
            • modified question to "shook hands with cartoon character?" on a scale of 0 (definitely not) to 10 (definetly did)
            • control group
        • undergrad. students
        • method
          • the participants were shown one of 3 ads.
            • in a questionaire asked: shook hands with a disney character?
          • results
        • to see whether false information could lead to alterations in reconstructive memory
      • CONCLUSION
        • peoples memory of information can be influenced by advertisement
        • autobiographical advertising can alter peoples reconstructive memory (even if impossible)
      • CRITSISMS
        • not ethical to manipulate peoples memory
        • Untitled
        • age bias
  • week one
  • week two

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