Promotion
- Created by: Rose356
- Created on: 23-04-21 09:19
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- Promotion
- Types of Promotion
- Digital/Media
- A firm advertises on TV/Radio/Social Media
- Direct Sales
- A company directly advertises at a consumer ie through a call centre
- PR
- Creating a news worthy promotion to get the attention of consumers
- Offers/Sales
- Often seasonal sales ie Christmas/Black Friday or BOGOF
- Advertising
- A promotional activity to catch the attention of potential consumers
- Sponsorship
- Commonly used in sports when a business sponsors a player/team ie Nike sponsored Tiger Woods.
- Digital/Media
- Methods of Promoting
- Leaflets
- Magazines/Newspapers
- Product Packaging
- Sponsorship
- Word of Mouth
- Consumers tell friends/family members about the product - free advertising. However, the business doesn't know if the review is good/bad
- TV/Radio
- What a Business Should Consider
- Budget available for the promotional activity
- Product Type
- Business Objectives ie. Short term sales boost or Long term sales growth
- Market Type - Niche/Mass
- Market Segment - Size, Characteristics of the Customers (age, gender, demographics)
- Types of Promotion
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