It is essential before any message can be imparted to potential consumers that their attention is gained. Using an appropriate method of attraction is vital and needs to be matched to the targeted consumer.
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INTEREST
Ensuring the promotion is interesting allows the promotion to give the message about the product or service
2 of 5
DESIRE
A good promotion will create a desire in the consumer to want to buy the product.
3 of 5
ACTION
This is the hardest part; It aims to persuade the consumer to go out and actually buy it by creating a very effective campaign
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5 of 5
Other cards in this set
Card 2
Front
Ensuring the promotion is interesting allows the promotion to give the message about the product or service
Back
INTEREST
Card 3
Front
A good promotion will create a desire in the consumer to want to buy the product.
Back
Card 4
Front
This is the hardest part; It aims to persuade the consumer to go out and actually buy it by creating a very effective campaign
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