Observations
- Created by: tarin_jannah
- Created on: 31-01-20 06:58
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- Observation
- Where you simply observe and watch what people do in certain situations
- Naturalistic
- Conducted in every day environment where behaviour studied is normally seen
- Suitable for studying everyday behaviour
- PP expected to behave as if researcher not there, who will be recording results
- Structured
- In a controlled environment or lab
- Researcher stages a situation to encourage behaviour they are trying to investigate
- Used for when observer waits for a behaviour to occur naturally isn`t practical
- Overt
- Conducted with PP knowledge that they are being observed for investigation
- Covert
- Conducted without PP knowledge that they are being observed
- When observer is involved in the group being observed it is a participant observation
- When participant just watches and records without active involvement, it is non participant observation
- Strengths and Weaknesses
- Observations can be unreliable if certain measures not in place like each coded behaviour is operationalise-d
- Can be checked with inter-rate reliabilty
- Observations can lack validity due to observer bias or if the coded behaviour is not a correct measure
- Ethical issues with covert (no informed consent)
- Observations can be unreliable if certain measures not in place like each coded behaviour is operationalise-d
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