Gamification MOOC week 5 - motivation and psychology
- Created by: TomCorf
- Created on: 26-02-15 15:22
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- Motivation and psychology
- Behaviorism
- Stimulus > behavior > consequences
- Condition behavior through consequences - come back or bad things will happen!
- Treat brain as a black box and experiment on it with observation and hypotheses testing
- Positive or negative reinforcement changes behavior - 'learning' (eg pavlov's dog)
- Feedback loops - as immediate as possible for user!
- reinforcement
- Through rewards
- Observation - look at what people actually do!
- The dopamine system
- Associate learning with rewards and pleasure
- Cognitive evaluation theory
- Tangible/ intangible
- Expected/ unexpected
- Contingency
- completion contingent
- engagement contingent
- performance contingent
- Task contingent
- Stimulus > behavior > consequences
- Cognitivism
- extrinsic rewards
- Do it for the reward (eg do job for money)
- Zichermann's SAPS framework (in easiness order for game setter)
- Status
- Access
- Stuff
- Power
- Zichermann's SAPS framework (in easiness order for game setter)
- Do it for the reward (eg do job for money)
- Intrinsic rewards
- Do it for its own sake (eg do job because you just love it)
- How rewards can demotivate
- Over justification - rewards become a substitute for pre-existing intrinsically motivations and destroy it (often in creative things)
- extrinsic rewards
- Self determinationtheory
- Motivation is a spectrum- from not wanting to do something to doing it for its own sake because it aligns with your personal goals
- How to move people from extrinsic to intrinsic motivation?
- Competence - I'm getting better and I feel good about it!
- Autonomy - I'm in control - I have choices
- Relatedness - I see how this related to a broader meaning or purpose, including what other people are doing
- For business context read 'drive' by Daniel pink
- Behaviorism
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