Moscovici et al. (minority influence)
- Created by: z_mills1
- Created on: 17-05-14 12:25
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- Moscovici et al.
- Procedure
- 172 participants - 6 pp's at a time were asked to estimate the colour of 36 slides
- all slides were blue, but different shades/brightness
- 2 of the 6 pp's were confederates to the experimenter
- two conditions
- consistent - the two confederates called the slides green on all the trials
- pp's in consistent condition yielded and called the slides green in 8.4% of the trials
- 32% of pp's reported a green slide at least once
- inconsistent - the two confederates called the slides green 24 times and blue 12 times
- pp's in the inconsistent condition yielded and called the slides green in only 1.3% of the trials
- consistent - the two confederates called the slides green on all the trials
- Evaluation
- lab experiment - lack of ecological validity, task is insignificant to real life
- gender bias - all pp's are female
- cultural bias - all pp's are American
- results cannot be generalsied
- gender bias - all pp's are female
- results cannot be generalsied
- Procedure
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