Moscovici et al. (minority influence)

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  • Created by: z_mills1
  • Created on: 17-05-14 12:25
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  • Moscovici et al.
    • Procedure
      • 172 participants - 6 pp's at a time were asked to estimate the colour of 36 slides
      • all slides were blue, but different shades/brightness
      • 2 of the 6 pp's were confederates to the experimenter
      • two conditions
        • consistent - the two confederates called the slides green on all the trials
          • pp's in consistent condition yielded and called the slides green in 8.4% of the trials
          • 32% of pp's reported a green slide at least once
        • inconsistent - the two confederates called the slides green 24 times and blue 12 times
          • pp's in the inconsistent condition yielded and called the slides green in only 1.3% of the trials
    • Evaluation
      • lab experiment - lack of ecological validity, task is insignificant to real life
      • gender bias - all pp's are female
      • cultural bias - all pp's are American
        • results cannot be generalsied
          • gender bias - all pp's are female

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