Methods of improving profit

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  • Methods of Improving Profit
    • Sales
      • Increase quantity sold
        • higher sales volume = higher sales
        • makes better use of production capacity
        • may result in higher market share
        • depends on elasticity of demand
        • business may not have the capaity to sell more
        • may not work
          • competitors are likely to respond
      • Increase selling price
        • higher sales
        • maximises value extracted from customers
        • customers may perceive product as higher quality
        • will work if customers remain loyal
        • depends on PED
          • will it work?
            • competitors are likely to lower prices
            • customers may go to competitors
    • Variable Costs
      • Reduce variable costs per unit
        • will it work?
          • yes
            • if suppliers an be persuaded to offer better prices
            • if quality can be improved through lower wastage
            • if operations can be organised more efficiently
          • no
            • lower input costs might lead to lower quality inputs, greater wastage
            • customers might notice a decrease in product quality
    • Fixed Costs
      • Reduce fixed costs
        • drop in fixed costs translates directly into higher profits
        • reduces break-even output
        • savins to be made by cuting unnecessary overheads
        • will it work?
          • yes
            • provided cost cuts don't affect quality
            • a business can nearly always find savings in overheads
          • no
            • might reduce ability of business to increase sales
            • lower morale after making redundancies
      • Increase output
        • greater quantity of product to be sold
        • business can maximise share of market demand
        • spreads fixed costs over a greater number of units
          • will it work?
            • business can maximise share of market demand
            • greater quantity of product to be sold
            • yes
              • if extra output can be sold
              • if business has spare capacity
            • no
              • what if demand is not there?
              • fixed costs may rise
              • production quality may be compromised
    • Absolute terms
      • increase total profit
    • Relative terms
      • increase profit margin
      • return on capital
    • Reduce product range
      • business often has too many products
        • = complex operations and inefficiency
      • some products may be very low-margin or even loss-making
    • Outsource non-essential functions
      • way of reducing fixed costs
      • focus the business on what it is good at
      • areas to outsource - IT, call handling, finance

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